Over 80% of recruiters search and review LinkedIn profiles as part of the hiring process. This means that your LinkedIn profile can be used as a strategic tool in standing out to employers, but most candidates do not fully utilize this resource. Here are a few tips to improve your LinkedIn Profile.
1. Choose a profile picture that is professional but inviting. Profiles with no picture at all can be easily passed by during an employer review. A grey icon is a real turn-off. Why not make sure you have a picture that shows a bright smile and a friendly demeanor? Recruiters are not only seeking a qualified candidate, but also a fit for their company culture. Although there are many factors in making a hiring decision, your LinkedIn profile can be the boost that takes you to the next level.
2. Include unique details, accomplishments, and achievements not already mentioned on the resume. LinkedIn is a great social media platform that allows you to give more insight into your personality, so don’t just regurgitate what is already on your resume. Your resume is a snapshot of your career history, education, and highlights, which when done properly will entice an employer to want to learn more about you. After reading your resume, the hiring manager may be intrigued enough to search for your LinkedIn profile. When they find there is additional information available, their interest level can be piqued even further, prompting a request for a job interview.
3. Take advantage of skills and endorsements. These are great to measure and quantify your skillsets, as well as to show employers supportive references that provide a more well-rounded picture of how you connect with others. These tools are designed to help you to stand out, and make the most of them.
If you need help in creating or updating your LinkedIn profile, SuperNova Resumes can help. Remember, you will need to provide unique information that is not on your resume. Be sure to give your writing consultant quality content that can be used to make a powerful statement about you and your professional attributes.
Nova Yeoman-Forrestall - Writer, Consultant & Mentor specializing in Career Development and Job Search Readiness. HRM Certified professional who has helped 100s advance toward the achievement of their goals while working for a division of Manpower Group, Monster.com, and as the CEO & Owner of SuperNova Resumes.
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