A retail or product brand is marketed strategically, communicating a message and an identity that appeals to a target audience. The same is true for a career brand. As a candidate, you should think of your specific career course, set of skills, education, and background as your personal career brand to be promoted to your target audience—hiring managers, recruiters, and employers. A resume, cover letter, and LinkedIn profile are all tools that can be used to develop a brand identity and create brand engagement with decision-makers who are part of the hiring process.
Just as an unclear marketing message can confuse consumers, job seekers who use general resumes, include irrelevant work history, and do not fully leverage the power of the LinkedIn profile, will fail to quickly convey the message that they are qualified for the role for which they are seeking. To create a recognizable career brand, a candidate should utilize various platforms to reveal levels of information that speak to their overall reputation and builds trust in their ability and aptitudes.
Since career branding is essential for a successful job search, SuperNova Resumes has rebranded its service offerings to align more closely with the goals of brand marketing management. Our professional resume writing service is now known as the “Build Your Brand Resume”, which includes a fact-gathering consultation designed to garner information that will be used to support the target role, speak to the needs of the target audience (the hiring manager), and relate an easily recognizable brand message.
Adding a cover letter to the “Build Your Brand Resume” will boost the volume and range of the brand, thus we have put together our resume and cover letter package as the “Boost Your Brand Duo”.
Consistency is the lifeblood of an effective marketing campaign. By including a well-written and tailored LinkedIn profile with a resume and cover letter package, a candidate optimizes their brand marketing potential. As a result, SuperNova Resumes now offers a resume, cover letter, and LinkedIn profile package known as the “Optimize Your Brand Combo”.
There are also corresponding teen and young adult resume writing packages specifically for high schoolers, recent graduates, college students, and recent college grads who are seeking to launch their career brand as they enter the workforce and begin their careers.
These resume writing services tell a job seeker’s career brand story with a call to action that says, “Buy What I’m Selling” and increases the chances of being called for an interview. If you want to “Build Your Brand”, “Boost Your Brand”, and “Optimize Your Brand”, contact SuperNova Resumes today!
Nova Yeoman-Forrestall - Writer, Consultant & Mentor specializing in Career Development and Job Search Readiness. HRM Certified professional who has helped 100s advance toward the achievement of their goals while working for a division of Manpower Group, Monster.com, and as the CEO & Owner of SuperNova Resumes.
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